We’re Aeleise (yellow) and Aeleise (black), founders of Black Girl Curls and Cut It Kinky. We’re also moms to small humans, digital content creators, licensed hair stylists, brand acognistic curl educators, founders of the #30DayHairDetox and generally your snarky girlfriends from Chicago with no filter.
We recently sat down with NPR’S LIFE KIT podcast intern, Vanessa Handy, to chat through important things you should know how your natural hair, from cleansing to styling, and how to implement ease into your day-to-day routine.
Back in 2018, Aishia shared a video of a client with raw castor oil and shea butter build up on her hair. We’re always looking for a good visual representation of why we ask our salon and digital clients to discontinue their use of raw castor oil, raw coconut oil, raw shea butter and eco styler. This client allowed us the perfect opportunity to show the lasting negative effects of using oils and butters to “moisturize” their natural hair.
In true Black Girl Curls fashion, we literally broke the Internet. Folks put their boxing gloves on and were ready to go toe to toe with us about their beloved raw castor oil. There’s literal green residue coming off of the clients hair after multiple shampoos and a Malibu C Crystal Gel Professional Treatment. And yet they persisted. So we’re here to offer four things raw castor oil is NOT doing for your natural hair:
#1: Raw Castor Oil Is Not Moisturizing Your Hair
Quite often, we see naturals applying castor oil because their hair is dry or to seal moisture in on washday. But this oil is so thick (think crude oil on the little duckies wings after an oil spill) that it actually prevents water from entering into the hair. Hydra = water, moisture = water. Moisturized hair is hair with water in it. When hair gets dry and the style isn’t popping anymore it’s likely time to refresh with a cleansing/conditioning/styling session again.
#2: Raw Castor Oil Is Not Regrowing Your Edges or Other Hair Loss Locations
We promise you wholeheartedly if castor oil was the solution to hair loss issues it would cost $1000+ for a tiny vial and would be placed at every big box store end cap for maximum profit. That $5 jar of cheaply processed castor oil is doing nothing for that struggle patch.
Hair loss is the result of injury to the follicle/scalp skin or a manifested symptom of a deeper internal health issue. Just in our salon practice, we work with clients who have hair loss caused by central centrifugal cicatricial alopecia, traction alopecia, postpartum shedding, androgenic alopecia, trichotillomania (hair pulling), very low ferritin levels, perimenopause & menopause hormone shifts, and more. None of which the topical application of castor oil can address.
If you are experiencing sudden or gradual hair loss we implore you to see a dermatologist who is well versed in black women’s hair and scalp issues. Dr. Yolanda Lenzy (@dryolandalenzy) and Osei-Tutu (@oseitutuderm_hair) are great Instagram resources to start your journey.
#3: Raw Castor Oil Is Not Being Completely Removed By Your Sulfate-Free Shampoos/Black Soap/ACV/Baking Soda
If a cup of conventional castor oil and motor oil was sitting next to each other and we couldn’t smell, it would be very difficult to distinguish which is which. It is a very heavy oil that just sits on the hair. Especially with the way a majority of the castor oil on the market is processed. With many of the “moisturizing” methods encouraging consumers to spray the hair with water and apply an oil/butter combination nightly, come wash day there are layers and layers of styling products bound with castor oil that need to be removed.
A low powered sulfate free surfactant (surface active agent) isn’t strong enough to effectively remove the residue, resulting in major buildup. Removing this buildup often takes professional detox methods and products, time, and patience. And all the “alternative hair cleansers” are not hair cleansers. Period.
#4: Raw Castor Oil Is Not Your “Sealant”
Sealing as it related to hair care has been grossly misunderstood. The act of acquiring and sealing moisture happens in the cleansing and conditioning process. During a good shampoo dirt, debris, product, oils, etc are removed from the hair and the hair swells with water.
Conditioner IS your sealant. Let that sink in.
When cleansing and conditioning you’re moving down the ph scale. Typically your shampoo is a higher ph (ph between 6 & 9) depending on cleansing power) than your conditioner (ph between 3 & 5), and your water based styling products usually are within a (ph between 3 & 6) range. What we don’t discuss is oil doesn’t have a ph. So while raw oil can definitely be used as a protective layer on the hair (we don’t use them), it does not replace conditioner and is not your sealer.
If you’re a frequent raw oils and butters user, we highly encourage you to try your hand at the #30DayHairDetox. The #30DayHairDetox is simply a mindset shift on how we perceive and treat our natural hair. You can participate in the #30DayHairDetox at any time by subscribing to our consumer education platform, The SeeSomeCurls Visual Library. Learn more by clicking here.
We met Jalisa in December 2021 after we sent out a model call for tight curlies + naturals that lived in Chicago. At this point, Jalisa had done everything to her, from wearing locs for 8 years to short hair, and just wanted something simple to care for. Jalisa cut her hair super short before the pandemic in 2019, and was unable to get back to a barber for cuts when COVID began.
In her consultation with Aishia, she expressed that she wanted to learn to work with her hair for the length that it was now and wanted to wear wash and go’s, but felt like her hair was too short to do so.
Jalisa’s Initial Salon Visit: December 2021
In Jalisa’s initial visit to the salon, her biggest challenge was styling her short natural hair. She tried wash and go’s on her own in the past, and wasn’t the most happy with them. Jalisa’s hair type, formally known as the Essential Elements, is medium density, fine strands, with a surface texture of coarse and smooth mixed together.
“I feel like I go back and forth [with styling] because I don’t want to get too deep in thinking my hair should look like someone else’s because I know it’s not. But I like how it looks now, I like how it goes up and pops out. I’m liking it so far but I know I could learn more.”Jalisa H. | Consumer
Jalisa’s Follow Up Salon Visit: June 2022
Jalisa arrived to the salon in a day old wash and go. During this visit, she expressed that she did not want to grow her hair out longer and was happy with where she was with her length.
Looking at Jalisa’s journey, doing the #30DayHairDetox is the starting point to achieving bomb curls and reaching your hair goals. The #30DayHairDetox is simply a mindset shift on how we perceive and treat our natural hair. You can participate in the #30DayHairDetox by subscribing to our consumer education platform, The SeeSomeCurls Visual Library. Learn more by clicking here.
We’re curious, what are some of your current hair care challenges and how do you plan to resolve them? Let us know in the comments!
We met Nikky in December 2021 after we sent out a model call for tight curlies + naturals that lived in Chicago. Nikky has been natural since 2016. She hadn’t had a relaxer throughout college, however decided to get one for her graduation. She was relaxed for 2 years then in 2016, decided to big chop and start over with being natural. Like many other naturals, Nikky was getting her hair care information from Youtube.
In her consultation with Aishia, she mentioned that her hair challenges were single strand knots and tangles while she was shampooing. She expressed that she wanted a curly cut that was more of a bob type style with a sharper line in the back. She even arrived to the salon with several inspo pics as this was her first curly cut (we highly recommend doing this for salon appointments, especially when you’re getting a curly cut for the first time!)
Prior to her salon appointment with Aishia, Nikky went back and forth between wash and go’s, flat twists and ponytails. Nikky discovered Black Girl Curls towards the end of 2019, early 2020 and started the #30DayHairDetox shortly after.
“I came across Black Girl Curls and Curl Mix and started taking in that information and it’s been really helpful. I learned from Black Girl Curls that there were certain products I shouldn’t be using and certain techniques that weren’t the best since I wore braids and sew ins a lot.”Nikky S. | Consumer
Nikky’s Initial Salon Visit: December 2021
In Nikky’s initial visit to the salon, her biggest challenge was single strand knots. She had not received a haircut in over a year and due to poor handling of her hair. In her after results, her hair was kept a little longer in the back since she liked to wear ponytails and flat twists at that time. Nikky’s hair type, formally known as the Essential Elements, is medium density, fine strands, with a surface texture of coarse, smooth and a little silky mixed together.
Nikky’s Follow Up Salon Visit: May 2022
Nikky arrived to the salon in a week old wash and go. During Nikky’s follow up salon visit with Aishia, she decided she was craving something new and fun for the summer. She settled on a medium taper cut and was obsessed with her results! She also loves her hair the most in its shrunken state.
You could even tell how excited she was based on the change in her body language!
Looking at Nikky’s journey, doing the #30DayHairDetox is the starting point to achieving bomb curls and reaching your hair goals. The #30DayHairDetox is simply a mindset shift on how we perceive and treat our natural hair. You can participate in the #30DayHairDetox by subscribing to our consumer education platform, The SeeSomeCurls Visual Library. Learn more by clicking here.
We’re curious, what are some of your current hair care challenges and how do you plan to resolve them? Let us know in the comments!
We met Kristina in July 2022 after we sent out a model call for tight curlies + naturals that lived in Chicago. Being natural for over 9 years, Kristina like many of others had attended Youtube University for many years and picked up hair care practices that weren’t the most beneficial for her hair.
In her consultation with Aishia, she mentioned that she has tried every natural hair trend under the sun including: The Max Hydration Method, The Greenhouse Method, The Cherry Lola Method, clay masks, deep conditioning overnight and even “washing” her hair with only water. It was the equivalent to throwing spaghetti noodles against the wall to see what stuck and unfortunately nothing did.
She was still searching for what she considered a polished look that was similar to what she thought was “3C” or a looser curl pattern.
“I used to be really attached to stretching my hair by doing braid outs, twist outs, etc to get length. However, I’m currently still trying to embrace the short, polished look. In the natural hair community, there’s the “3C” girl that’s the poster child for natural hair and I think I was trying to replicate that.”Kristina H. | Consumer
Why was she doing all these things you may be wondering? Kristina mentioned that she’s tried everything because she was trying to achieve pretty hair that looked polished. She was trying to figure out what was going to make her hair look how she thought it was, while also keeping it healthy and the maintenance easy, so she kept trying things. Before her appointment with Aishia, she had no idea what her hair could truly do. Kristina’s curl type, formally known as the Essential Elements, is high density, fine strands, with a surface texture of silky, smooth and coarse mixed together.
Kristina originally heard about Black Girl Curls through the grapevine via the #30DayHairDetox.
“In the back of my mind, knowing what kind of [mental] state I was in, I thought ‘wash your hair once a week – that’s stupid!’ At the time I think I was only washing my hair once a month or something. Maybe once every two weeks on a good day.”Kristina H. | Consumer
Kristina even recalls telling her family and friends about Black Girl Curls once she got more into it and how she was going to try washing her hair once a week and even they scoffed at the idea, “Once a week?!” But now, Kristina’s hair looks amazing!
Very similarly to Kristina, we know many tight curlies + naturals out there have tried all the things to no avail, but have you tried the #30DayHairDetox? The #30DayHairDetox is simply a mindset shift on how we perceive and treat our natural hair. You can participate in the #30DayHairDetox by subscribing to our consumer education platform, The SeeSomeCurls Visual Library. Learn more by clicking here.
We’re curious to know what have you tried while being natural and have you tried the #30DayHairDetox yet? Let us know in the comments!
What Is the #30DayHairDetox?
The #30DayHairDetox also referred to as the #NoOilsNoButters challenge in the Internet streets was originally created by licensed cosmetologists + tight curl educators Aeleise and Aishia. It’s a complete mindset shift on how we perceive and treat our natural hair. We are challenging you to go 30 days without raw shea butter, raw coconut oil, raw castor oil, Eco Styler and products that include in the first five ingredients.
First, we don’t hate oils and butters. To the contrary, there are some dope products that are impeccably formulated with these ingredients in them, even in the top 5 ingredients. What we are asking you to eliminate them from your hair diet for 30 days because you need to see, feel, experience, and learn your hair just as it is.
How Do I Participate in the #30DayHairDetox?
Each year inside of our consumer education platform, SeeSomeCurls, we facilitate a guided #30DayHairDetox experience. After purchasing a subscription, participants will have access to weekly live Q&A sessions where we will focus on the following areas: Care, Mindset, Products and Styling for 30 days.
You will also have access to our SeeSomeCurls course which includes detailed natural hair styling videos, pre-recorded salon sessions, a curated product list and an interactive discussion forum where you can ask hair questions and get them answered in real-time by licensed professionals and our peer mentors.
You’re not required to go out and purchase new products in order to participate in the #30DayHairDetox. Once subscribed, all you have to do is follow the instructions provided in the course and ask questions when you get stuck. Other than that, there are no rules!
“These ladies are certified life savers! I used to get up every morning complaining and completely frustrated with my natural hair. Some days I’d cuss. Some days I’d cry. I even called into work for 2 days because I couldn’t get my hair together. In Jan 2020, I decided to participate in the #30DayHairDetox. I invested in the recommend products and followed the directions given by Black Girl Curls. It didn’t take long for my stylist at the time to notice that my hair was hydrated. I was on the verge of giving up on my natural hair journey, but thanks to Black Girl Curls I’m thriving!”Courtney W. | Consumer
Ready to Join In on the Live Experience?
Are you overwhelmed with your natural hair and don’t know where to start? Participating in the #30DayHairDetox Live Experience will be a great opportunity to learn natural hair fundamentals, take the guesswork out of choosing products that “work” for your hair and turn long and dreadful wash days into wash hour. We can’t wait for you to join us! Subscribe to SeeSomeCurls by clicking here.
The myth of 4C natural hair will not die no matter how many times we fight the air. SO many comments of “my 4c could never” and “that won’t work on 4c hair” but we have yet to get a straightforward explanation on what exactly 4C means.
What we have assumed it to mean by the inquiries we’ve received is that when a person perceives they have “4C hair” they are saying that their hair is very tightly coiled/waved and they have been following a set of care practices that have not been beneficial to the health or aesthetic of their natural hair. Here are 4 reasons why your “4C” is greek to me:
#1. You Use the Imaginary Number/Letter System In Natural Hair Conversations
Andre Walker, Oprah’s stylist, classified natural hair into a number/letter system based on the curl diameter (the circumference of a curl, kink or wave). In a book he wrote, type 4 folks were encouraged to get a relaxer for manageability.
Although the imaginary number letter system is slowly creeping its way into cosmetology circles (heavy side eye at you Aveda) as cosmetologists we know the exact things to look for when working with clients’ hair and we are sharing them with you. So, what factors do cosmetologists use to evaluate your hair? A little thing we like to call The Essential Elements of Hair. These are the generally accepted principles (GAP) in the study of hair as understood by cosmetologists, dermatologists, and lay people alike.
#2. You’ve Never Felt What Your Natural Hair Should Actually Feel Like
When you treat your hair in a “4C” manner, we believe your hair starts behaving 4C. We have to stop putting judgment on our hair, and evaluate it for what it actually is. Using raw ingredients or oils and butters to moisturize can cause the hair to become extremely dehydrated, full of product build-up. When we don’t cleanse, condition and style on a regular basis, we have no idea how our natural hair should actually feel from day-to-day, which is why we strongly encourage everyone to go through the #30DayHairDetox before partnering with a stylist. Even when some naturals do feel their hair, they don’t like it based on the fact that it doesn’t feel like or look like someone else’s hair, immediately ascribing something wrong that we have to fix, when that. aint. it.
#3. You Use Relaxed Hair As a Reference Point
We know many naturals are very familiar with our former relaxed hair appearances, where the hair hung down and looked shiny. 2-Dimensional hair is defined as hair that hangs down and lays flat aka naturally straight or wavy/relaxed or pressed hair. Natural hair is considered 3-Dimensional hair, meaning it doesn’t live down, it lives in space. We cannot compare our processed, relaxed hair to un-processed relaxed hair since they are two different things that will not look the same. It’s like comparing cooked apples to actual apples, you’re going to get a different apple! We have to get comfortable with how our natural hair looks, and form a healthy care routine where we feel confident wearing it out.
#4. You Allow Product Companies to Profit off Your Hair Insecurities
We have ascribed this incredibly negative and self loathing perspective on what 4C hair is. Then, we ascribe our hair to 4C when it is dry, dehydrated, has product build-up, when we don’t know want to do with it, don’t like the finished styling, have breakage, or don’t like how it feels. Product companies are listening to the common struggles we have with our hair, and are marketing to those insecurities to get us to purchase their products. If you believed you were “4C” you’d fall for “4C” marketing tactics and buy all the products to improve your experience with your hair.
Ready to shift your mindset and the way you 4C your experience with natural hair? Learn how with our free #30DayHairDetox Mini Guide. To receive your free copy, subscribe to our email list.
The main struggles we see naturals experiencing with their hair all lead back to mindset. Mindset is defined as the established set of attitudes held by someone. What we think about our hair and the voices that we allow to live in our heads impact us so much more than a product or styling technique. The good news is that you have the power to shift the narrative. You are allowed to have new experiences with your hair that will shape your relationship with it going forward.
Check out the top 6 reasons why naturals like yourself may be struggling with your natural hair:
#1. Curl Dysphoria
Dysphoria is defined as a profound state of unease or dissatisfaction.
We see it way too often. A client comes in thinking she’s doing something wrong in her styling routine because her results look nothing like her internet hair crush. Or the client that frustratedly shows us the picture of a loose spirally wig and expects us to be able to recreate the look on her beautiful springy, tight kinks.
Expectations of our hair are set up to fail from the get go. For product companies, the bigger and bouncier the curl in the marketing, the more $$$ that product is going to rake in. Unfortunately, looser curls are an aspirational look for the natural hair target market and as long as the market responds more favorably to those images with dollars and views, images of loose, silky curls will be exploited for profit. It’s a symptom of us not wanting what is actually growing out of our scalps.
#2. Product Junkyism
If you’ve been natural for longer than 2 hours, we’re sure your bathroom sink resembles the natural hair aisle at Target in a black neighborhood. A few products are there because your natural haired friend told you they were awesome, some are there because a celeb status YouTuber said it was her holy grail product, and some are there because you were standing on the aisle with your head spinning and grabbed the product with the prettiest packaging.
STOP! Curls don’t come in a bottle.
That curling custard is not going to give you curls when you have kinks. That thick shea butter shampoo will suck if you have thin, fine hair. That conditioner with the 100% natural juices and berries will not be your savior if you have color treated or heat styled hair. A product is only as good as the hair it’s being applied to. To be effective, a product must be formulated to address what your real natural hair concerns are.
#3. Buying the Entire Product Line Because You Think Need Every SKU
While we’re evaluating why we purchase the products we purchase, let us exclaim that it is completely unnecessary to purchase every single product in a particular line. Just because it is from your favorite brand, doesn’t mean that it is for your hair.
We know it is super-duper tempting to have our credit cards ready every time our favorite product company has a launch. Remember, stylists are the original product junkies. Before you make that purchase, peruse the ingredient lists of each product. Get a feel for the problem this new line is being debuted to solve. Evaluate if each product within the line can address a specific concern you have in the cleansing/conditioning/styling of your hair. Is each product something you lack in your arsenal?
Every product you use should have a reason to be in rotation.
#4. Shiny Penny Syndrome
“Why isn’t my hair shiny?” is one of the questions that gives us the most frustration. The idea that our hair must be shiny often comes from what we’re used to our hair looking like in its relaxed/ straightened days. Before we get into why your hair isn’t shiny let’s get rid of the relaxed hair mindset. Everything that pertains to having shiny hair is no more.
Shine is actually the reflection of light off of the surface of the hair. In a straightened or relaxed state, the smoothed hair acts like a mirror and is is able to reflect light. We likely enhanced that shine with numerous water repellant, silicone-based shine serums and sheen sprays that were activated by smoothing from high heat to increase the reflective factor of our hair.
Unlike straightened hair, the surface of curly + natural hair is full of twists, turns, and divots that absorb light into their depths. Even in smoother styles like twists and braids, light just doesn’t reflect as well. That lack of shine is not a good indicator that your hair is dry, dehydrated, or damaged. Dryness is a lack of water content in the hair and that cannot be determined by sight.
#5. “Hair Twin” Miscalculations
Visual appearances of tight curly + natural hair can be deceiving. Two naturalistas can have the same density, surface texture, and length but have different texture, porosity, climate and lifestyle. Although the hair may look the same, having different essential elements may require different product selections as well as different defining, drying, and fluffing techniques.
Most of us have lusted over our internet hair twin and been inspired to run to the Target aisle and grab every product she used on a style that resulted in an abysmal finish. Different essential elements are often why what worked on her ain’t working on you.
There are also influencers who we like to call “frustrated hairstylists” that just have natural talent at styling hair. They often have unicorn hair that styles easily and looks amazing no matter what product is used. They could use giraffe spit and get a dope result. This exact reason often contributes to why they have thousands or millions of followers.
Influencer life is often a part-time or full-time job creating carefully crafted and curated content. It’s mostly an illusion with a little bit of real life thrown in for authenticity. We love to see other black women killing the game on their own terms but there are a few things as a consumer we’d like for you to keep in mind.
Know that the video you watched wasn’t the first or even the third time they executed that style flawlessly. There was some practice, some fails, and some downright awful hair styles while getting far enough along on the learning curve to record themselves executing the look flawlessly.
#6. Transitioning for Fear of Short Hair
Transitioning to natural hair is hard and it is all in your mind. Let us repeat. IT IS ALL IN YOUR MIND.
Making the decision to grow out/cut out your relaxer or thermally reconditioned strands is only the beginning. The transition happens when you can look at the kinks + curls coming in and know intrinsically they are beautiful. It happens when you feel beautiful no matter how “defined” your curl pattern is that day. Transitioning means ignoring the voices that scream:
NAPPY HEAD, YOU NEED A PERM, GO COMB THOSE BEADY-BEAS, YOU GOT BAD HAIR, YOU AREN’T SKINNY/ LIGHT/TALL/ PRETTY/ CUTE ENOUGH TO WEAR YOUR HAIR LIKE THAT.
Transitioning to natural hair often means embracing bad hair days and unexpected big chops when transitioning just becomes too much. Give yourself tremendous grace as you travel the learning curve of moving from a novice to an expert in your tight curly + natural hair.
Some days you will look in the mirror and genuinely not like your hair because it won’t do the thing you want it to do. Seeing yourself during the transition or right after the big chop can be jarring because you are not used to seeing yourself in that manner. Going from relaxed to natural is a journey that permeates beyond the surface layer of your beauty. It will lay bare every flaw, insecurity, and hang up you’ve ever had about yourself.
But stick with it. You just might love the transformed person that emerges.
Ready to take the stupid out of natural hair and work to solve your natural hair challenges? Learn how with our free #30DayHairDetox Mini Guide. To receive your free copy, subscribe to our email list.
So, What Is the #30DayHairDetox?
The #30DayHairDetox is simply a mind shift and lifestyle change where we challenge you to go 30 days without raw shea butter, raw coconut oil, Eco Styler, and products that include them in the top 5 ingredients.
First, we don’t hate oils and butters. To the contrary, there are some dope products that are impeccably formulated with these ingredients in them, even in the top 5 ingredients. You’ll even see some in our curated product list.
We are asking you to eliminate them from your hair diet for 30 days because our minds and our hairs likely need a reset from some common natural hair bad practices that we’ve picked up on our journey.
How Did It Start?
We always say we didn’t go to Youtube. Youtube came and sat in our salon chairs. In 2015 I (Aeleise) was a stylist working in Chicago, Atlanta, and Oakland. My job was to literally move about the country cutting and styling all of the natural hair. It was an adrenaline rush to connect with naturals who either didn’t have time or just couldn’t find a professional to give them what they wanted. I was doing 8-10 clients daily and usually 2-3 would be new clients who would sit down in my chair and spend five minutes complaining about their hair and end with “I’m doing everything right but my hair is still dry/ tangled/breaking/struggling.”
The first question I’d ask was what were these “right” things that they were doing with their hair. Somehow the conversation would inevitably turn to a method or person on YouTube that they were following. Many of the “methods” these clients were using to care for their hair at home I had never heard of before. From the Greenhouse Method, to Cherry Lola treatments, to all-day henna sessions, clients have brought the aftermath of pretty much everything you can think of into the salon. Baking soda & apple cider vinegar cleanses, mayo and egg conditioners, onion juice, you name it I’ve seen it and sometimes smelled it.
I was floored at the condition of the hair coming into the salon. It was no longer in the condition to receive the service as booked. A silk press would have completely obliterated the integrity of the hair, color was absolutely out the question and the best I could hope for was a decent twist out or wash and go style.
In 2015, Aishia wrote an article for Blackdoctor.org titled “10 Things Hair Stylists Want You to Stop Doing Right Now.” Aishia asked Aeleise if she would be willing to contribute to the article and she happily obliged. In the article, Aeleise quotes “Stop using the shea butter and coconut oil in your natural hair and a quality natural hair product is going to cost more than $10.” She didn’t find the comment controversial or triggering, but little did they know they were in for a viral, game-changing moment.
After the article was published, the Internet completely exploded. Thousands of naturals found the comment to be triggering and called Aeleise everything but a child of God. They even accused us of being racist white men behind a computer screen. Aishia acknowledged that although she told naturals what they should stop doing to their hair, she neglected to provide further context as to why they should stop doing it.
We later wrote a response article for Blackdoctor.org titled “7 Reasons Why You Should Stop Using Coconut Oil & Shea Butter In Your Natural Hair.” This article also quickly went viral, receiving 300,000 views that evening to 700,000 views to 1M+ total views within 72 hours. It was clear to us that women desperately needed help and education with their natural hair, but we didn’t know how to do it.
One day Aishia, who had just begun cosmetology school, was shadowing Aeleise and overheard one of those conversations with a new client. She had a lightbulb moment that they should take what Aeleise was doing behind the chair and do a natural hair challenge.
The challenge though was not about doing this and that step or following rules. It was about eliminating, for only 30 days, what we saw as the biggest culprits that were causing issues in the clients hair. There was no determination of anything being bad or good, we just wanted folks to pull back on the too little or too much of what they were doing; simplify by just cleansing, conditioning, and styling every 7-10 days for 30 days while getting education from us about the fundamentals of hair.
We know that you’ve probably tried all the things for your natural hair, but have you tried the #30DayHairDetox? The #30DayHairDetox is simply a mindset shift on how we perceive and treat our natural hair. You can participate in the #30DayHairDetox by subscribing to our consumer education platform, The SeeSomeCurls Visual Library. Learn more here.
The #30DayHairDetox, also referred to in the Internet streets as the “No Oils, No Butters Challenge,” the “3 Step Challenge,” and the “30 Day Hair Challenge” is simply a mindset shift and lifestyle change where we challenge you to go 30 days without raw shea butter, raw coconut oil, Eco Styler, and products that include them in the top 5 ingredients.
First, we don’t hate oils and butters. To the contrary, there are some dope products that are impeccably formulated with these ingredients in them, even in the top 5 ingredients. We are asking you to eliminate them from your hair diet for 30 days because our minds and our hairs likely need a reset from some common natural hair bad practices that we’ve picked up on our journey.
Sometimes the Internet takes things and runs with it, but we’re here to set the record straight for you and your curls and let you know 6 things you have may wrong about the #30DayHairDetox:
#1. Using No Oils Is Just the Latest Natural Hair Trend
We, Aeleise & Aishia, licensed cosmetologists and tight curl educators arrived on the Internet scene back in 2015 to challenge the natural hair community to give up their beloved shea butter, coconut oil, castor oil and Eco Styler gel. What sounded crazy at the time has lead to 5+ years of helping thousands of naturals around the world, both digitally + in the salon, fall in love with their hair.
#2. The #30DayHairDetox Is NOT a Method
We know how naturalistas love their methods, but this is NOT a method, it’s just simple hair care. This challenge does not require you to stand on your head, boil onions, make volcanoes, whip up salad dressings and desserts, and generally use up all your good organic groceries. The only requirement is to cleanse, condition and style your hair on a regular basis.
#3. Raw Ingredients Can Be Used Alone in the Hair
The humectants, emollients, water, vitamins, and minerals included in product formulations work together to address hair concerns. Isolating an individual ingredient does not have the same efficacy. Often, the molecules in raw forms of a product are too large for hair and skin care needs and must be processed to work effectively.
#4. Oils and Butters Are Styling Products
From the most natural hold enhancing ingredients like aloe and flax seed to the polymers and plastics in many mainstream gels, styling products create hold to extend the longevity and wear of a desired hair style. Unfortunately oils and butters do not have the power to hold and shape hair and they add a heavy layer of water impenetrability.
#5. Oils and Butters Provide Moisture
The word moist is an adjective meaning slightly wet, damp. Moisture is just water or other liquid diffused in a small quantity as vapor, within a solid, or condensed on a surface. The key term is water. Applying oils and butter to dry hair just means you are lubricating dry hair.
#6 My Hair Doesn’t Need to Detox the Full 30 Days
Receiving soundbite information from the Internet or friends will lead you down a non-productive path, where your hair results won’t be favorable. In order to get the full #30DayHairDetox experience, it’s imperative that you detox the full 30 days and follow the full set of recommendations provided in our free #30DayHairDetox Mini Guide or See Some Curls Digital Library. Get your information directly from the source and stick with it!
Ready to take the stupid out of natural hair and work to solve your natural hair challenges? Sign up to our email list to get yourself a copy of our free Mini-Guide explaining how to go about caring for your natural hair without raw oils and butters.