3 Reasons Why You Should Join Our Wash Your Damn Hair Challenge
In 2015, we wrote an article titled “10 Things Hair Stylists Want You to Stop Doing Right Now” that literally broke the Internet. People were particularly upset at Aeleise’s comment where she says “Stop using the shea butter and coconut oil in your natural hair and a quality natural hair product is going to cost more than $10.” She didn’t find the comment controversial or triggering, but little did they know they were in for a viral, game-changing moment.
Through a response article explaining the “why” we we recommended naturals stop using raw shea butter, raw coconut oil, Eco Styler and products that included them in the first five ingredients. In January 2016, we created a challenge to address the “how” to get started. What sounded crazy at the time has led to thousands of naturals around the world to fall in love with their natural hair. This blog post will explain 3 reasons why you should join our Wash Your Damn Hair Challenge.
What Is this Challenge About?
The Wash Your Damn Hair Challenge is a free, 30-day email challenge that's all about a mindset shift. There are a lot of voices in the Internet space when it comes to natural hair care, and we understand that this can be confusing, overwhelming, and even frustrating.
During this challenge, you'll be guided by licensed cosmetologists + tight curl educators, where we'll encourage you to focus on the basic fundamentals of hair care while aligning them with your hair goals.
For the next 30 days, we will cleanse, condition and style our hair every 7-10 days, without the use of raw shea butter, raw coconut oil, Eco Styler and products that include them in the top 5 ingredients.
Reason #1: It’s Completely Free
We truly do this for the Curls & the Culture. As licensed cosmetologists + tight curl educators, we have literally seen and heard it all when it comes to natural hair. We want you all to live your best “hot curl summer” and what better way to do this than with a guided, completely free 30-day email challenge?
By signing up for our free challenge, you’ll receive a free digital copy of our Wash Your Damn Hair Challenge Guide. In this guide, you’ll get:
Weekly breakdowns that focus on Care, Mindset, Products, Setting + Styling
Links to detailed video lessons and hair styling tutorials by licensed stylists
The Wash Your Damn Hair Starter Pack—Beginner-friendly product recommendations
Testimonials from naturalistas who have been exactly where you are
Reason #2: It’ll Help You Reduce Long Wash Days
One of the most dreaded activities amongst most naturals are long wash days. What if we told that you we can help you reduce wash day time at home by 50%?
After taking note of what we were doing to pretty much every client in the salon, we came up with The Wash Hour Process. During the Wash Your Damn Hair Challenge, we will outline each step of this process, and set you up for success with direct guidance to tools, products and instructions for best use.
Reason #3: You’ll Be In Great Company
Not only is this challenge guided by a licensed cosmetologist + tight curl educator, but you’ll also be in the company of tight curl + naturals who have been exactly where you are.
We highly encourage you to share your progress with us on social media and share this challenge with your friends and family! We’re all in this journey together and we all want bomb curls and be showered with compliments left and right, and even chased down in your local stores!
Our Wash Your Damn Hair Challenge will officially begin this upcoming Monday 6/19! When you sign up for our challenge now, get our digital guide that includes detailed video lessons, styling tutorials and product recommendations—for free!
